Presentación de profesores UCEMA en el Congreso Anual de la Association of Wine Economists

AAWE aficheEl 12 de junio el Dr. Gustavo Ferro, Director de la Maestría en Evaluación de Proyectos de la UCEMA, presentó el trabajo "Understanding Innovations and the Diffusion of Knowledge in New World Wines: Conceptual and Experimental Innovations in Argentina" en la Conferencia Anual de la American Association of Wine Economists desarrollada en la Universidad Cornell . El trabajo fue desarrollado con el Dr. Julio Elías, Director de la Maestría en Economía de la UCEMA. A continuación presentamos el abstract de lo compartido:

How the process of applying knowledge to the economy works? How do people innovate? What is inside the innovation black box? Can the process be stylized? We apply an economic approach to creativity which provides a general analytical framework to innovation to answer these questions by distinguishing between two types of innovations: conceptual and experimental. The development of quality wines in Argentina began in the early 1990s was a process that involves both types of innovations. We analyze two cases of successful innovators and characterize their process of innovations to produce lessons with managerial and public policy implications.